In the modern digital age, if you have a dental surgery that has a website, you will probably be looking for a way to take it to the next level. And this will usually involve the use of social media for you and your team to grow your dental surgery’s business and online presence. As there are currently over 3.5 billion social media users, there is no denying that social media platforms like Facebook and Instagram are the way for businesses and people to connect in modern times.
The most successful online businesses use social media to help them with their marketing strategy and attract more people.
But it may take time for you and your team to decide which social media platform you want to focus on. Perhaps you want to use all of them? Regardless of the outlet that you decide upon, some general tips can help you on the top social media sites.
Create engaging content
Social media for dentists may sound odd; few young people use social media to search for dental websites. But one of the best ways in which you can increase the visibility of your surgery is by creating valuable content on social media. If you aren’t sure where to begin, you can ask a marketing expert in the area of dental marketing. Or, why not create videos, contests, surveys or even a Q&A vlog to help get the people on your social media page involved with your surgery? Always try to create original content, which will appeal to specific audiences within your niche. That way, you are more likely to attract their attention and maintain them as patients while also earning new patients.
It happens a lot with YouTubers. They start a vlog about a topic once a week and then fade gradually to once a month. And then never again. Understandably, this loses them a lot of viewers and subscribers. With the more rapid pace of social media, it is easy for your website visitors to lose interest in your practice. Therefore, you will need to be consistent or have a consistent marketing plan in place to help keep people interested.
Try to ensure that your social media page posts at least once a day and that the posts are based on trending keywords at the time. This will help your website to get hits, which will in most cases, be converted into patient visits. Becoming inactive or less responsive on social media will negatively affect your surgery.
Personalise your posts
It can seem hard to personalise posts, especially on social media, but this is where a marketing team can help you. They will be able to assess comments on your dental surgery page and formulate lists, such as the most frequently asked questions, and then you can post an article or vlog answering that question. So, if you have a lot of queries about oral implants, you can create a post answering the questions asked on your social media page, thus personalising the content.
Put reviews where they can be seen
Social media is also a great place to display the reviews that patients have had about your dental clinic. Research shows that over 90% of people looking for services based their choices on reviews. So be sure to get those reviews where they can be seen!