Is your practice keeping up with the rest of the world?

girl talking to a dentist

Everybody has teeth, so you should feel confident that you will always be in demand when you have your own practice. However, with an increasing number of practices opening it is now more important than ever to market your practice correctly, ensuring that you stand out from the rest. These days a majority of patients will find you by searching online, but people are lazy and usually in a rush, so if you are not right at the top of Google there is a chance that you could be ignored. Creating and maintaining your website takes a lot of work, and as the online industry is developing it is vitally important to know exactly what you are doing. If you find yourself struggling and you just cannot seem to increase your site traffic it may be time to ask someone who specialises in the field to find out more about marketing dental websites.

Do you know your Google ranking?

Google

Knowing your Google ranking is important. If you search for dentists near you and your practice does not appear on the first page of results, you need to try harder. These days page two of Google might as well be invisible, as well as all of the ones after it. Statistics show that people only really look at the first few results that pop up when they search for something and almost never make it past the first page of results. Posting to your professional blog a few times a week and updating your information regularly will help to keep your website on the first page of results, but using tailored SEO language can really make the extra difference that you are looking for. Using keywords throughout your blog and embedded into your web page will make sure that your website comes up in the first few results of Google when someone searches for something dentist related. Locations are important as this will increase the amount of new patients that you see within your local area.

Have you got a mobile friendly website?

The development in technology within society has resulted in the increased usage of smartphones, and these days one in every two people are using their smartphone to search the internet. This may not mean anything to you straight away, but the expectation of a mobile friendly website comes hand in hand with this technological development. Statistics have shown that if you neglect to make your website mobile friendly then future patients are more likely to neglect to visit it. On the other hand, having a mobile friendly website is likely to increase your traffic and result in new patients going on to recommend you to additional people. As well as being optimised for mobile use, your potential new patients expect to experience a certain level of speed when they are flitting from page to page within your website. Slow loading speeds can severely damage your website’s traffic, as statistics show that a majority of people will leave a website without hesitation if it takes more than a few seconds to load.

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